Josh Cates

Josh Cates is the Founder of Hero Medical DFW and a lifelong healthcare entrepreneur with nearly three decades of experience helping healthcare organizations grow, scale, and strengthen patient acquisition. Born and raised in Denton, Texas, Josh has built three other successful companies in this same North Texas market, a track record that laid the foundation for Hero Medical DFW.

In 1997, Josh launched the first 24-hour, non-medical home care company serving the Dallas-Fort Worth Metroplex and Southern Oklahoma. The organization grew to become one of the largest providers in the region before its successful sale in 2006.

Driven by a passion for healthcare and patient education, Josh then founded LivingWell Magazine and Multimedia, a healthcare-focused publication and marketing company dedicated to connecting physicians and providers directly with prospective patients. The organization expanded to 35 markets nationwide through franchising, distributing more than one million magazines per quarter and helping hundreds of physicians, specialty groups, hospitals, and medical practices increase visibility, build trust, and grow their patient base.

Following the successful sale of the publication in 2015, Josh continued serving healthcare organizations through strategic marketing, patient acquisition, and growth consulting under Hero Marketing Agency, since recognized on the 2026 Inc. 5000 list of America's fastest-growing private companies. As healthcare consumer behavior shifted from print to digital, the mission remained the same: help exceptional providers connect with more patients and grow their practices.

Over the next decade, Josh expanded that expertise beyond healthcare, building Hero Marketing Agency into one of the nation's fastest-growing strategy and marketing firms in the United States.

Having built three previous companies in North Texas, Josh recognized the need for a specialized healthcare marketing division built specifically for physicians, specialty groups, and private-pay practices. He launched Hero Medical DFW to bring that same hometown commitment back to his North Texas roots and medical community, as the healthcare-focused extension of Hero Marketing Agency.